Ultimately, the goal of our yellow box campaign was quite simply to connect with our recipients (prospective clients) on a very real and authentic level. Our personalized iPad customized to each recipient had a very honest and powerful statement from Smith | Schnider founder, Ron Smith and that is, “there is a better way.” The meaning of course that builders and developers can get the true end-to-end guidance they need to maximize the success of their projects and have a true support system at arm’s length.
We’re humbled by NAHB’s honor and share this award with our creative partners in this campaign, NDG Communications.