Martin L. Schnider, Jr.
Smith | Schnider is a specialized team of industry research, design, construction, marketing and sales professionals that provide DC Metro area urban condominium developers and new home builders with proven insights and strategies for each phase of their projects.
As your partner from the first conversation to the final settlement, our strategies include:
Design. We advise developers and design teams early in the process to ensure that lifestyle trends are reflected in every floor plan and finish. We track future trends and steer design elements to meet the expectation of buyers.
Marketing. Our marketing strategies respond to the nuances of each market, and are customized to target specific buyer groups.
Analytics. We combine qualitative and quantitative market research to reveal buyer preferences as well as pricing insights and inventory trends. We combine a blend of superior search capabilities, a deep understanding of our target audience and daily on ground experience. The results include customized marketing reports, comprehensive pricing models, pipeline summaries and ongoing buyer profiles.
Sales. We provide superior residential sales management. Our track record includes more than 60 residential projects encompassing 6500 homes producing over $4 billion in sales revenue.
Fred Schnider is a real estate investment and development firm specializing in urban and suburban mixed-use and residential properties. Since 1940, it has been building beautiful and thriving communities in the Washington, D.C., area and has always been committed to creating places that attract new opportunity and limitless possibility.
Every project we’ve guided, every deal we’ve closed has prepared us to better serve you. Our track record of sales speaks for itself. We’ve driven success for some of the region’s most influential condominium projects. We’ll do the same for you.
Truly successful collaboration results from a team with diversified talents and open minds. With each team member contributing their own unique specialty towards every real estate project, the result is powerfully comprehensive service that is fluid throughout every phase of the process.
Founding Principal & President
Principal, Executive Vice President
Director of Market Research
Hines Real Estate Advisory
Interested in finding out more about how we can help you achieve your goals? We look forward to connecting.